E. general-interest business magazines. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? A. D. Special-audience Which of the following is an advantage of magazines as an advertising medium? Which of the following statements best describes the relationship between marketing and communications objectives? According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Overall drop in magazine prices due to: 1. Advertisers create emotional advertising appeals by using: Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use? D. general-interest consumer magazines. D. lower lead time. Which of the following statements about newspapers as an advertising media vehicle is true? Which of the following is true of consumer magazines? D. They offer limited flexibility to advertisers. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. The more the color used in an ad, the lower the advertising cost. Which of the following statements about magazines as an advertising medium is true? Which of the following is a characteristic of magazine-based advertising? Circulation verification services are important to media planners because: B. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. Which of the following statements about the geographic selectivity offered by newspapers is true? The coarse paper stock used in printing most newspapers leads to: They are usually printed in alternate copies of a specific magazine. C. trade publications targeted at distributors and retailers. B. accounting. B. Overrunning D. Special-audience newspapers b. They should do so by advertising in: Health Magazines. Low receptivity to advertising by readers B. they provide an effective way to reach consumers who are considered to be a part of niche markets. A. limit the creative flexibility of print media in terms of placement of advertising material. b. bleed units E. Print networks. C. professional C. gatefold The ads are set to be launched in alternate copies of a particular issue. C. It offers relatively lower reach and frequency than other media. A. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. Advertisers prefer using black and white ads because of the greater visual impact on portraits. It offers a fingerprint recognition program to its users. All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. B. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. E. they offer companies a way of boosting membership in labor organizations. C. local advertising rates. C. farm publication. None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. The models provide an organized approach to an advertising problem. Warm Weave is most likely to be using a(n) _____ scheduling method. both I and II only 11 D. regional editions of specialty magazines. Verified answer. D. freestanding inserts b. a gatefold They reproduce images using mechanical printing. Media buyers primarily evaluate magazines on the basis of: B. bleed pages It is difficult to translate sales goals into communications objectives. A. the cost efficiency of magazines. E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does. In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? C. Poor reproduction quality Velocity Inc. makes shoes for athletes. \quad\text{Current year-end}&32,311&\text{Net income:}\\ In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ C. creative space buys ), When you have an exclusive contract with a real estate agent, you can, a. still work with other agents, as long as you disclose that you are doing it. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. On December 31, 2018, Kasznik, Inc., issued $720,000 of 11 %, I 0-year bonds for$678,708, yielding an effective interest rate of 12%. D. Creative flexibility C. longer lead times. The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. C. they provide entertainment along with news and information to magazine readers. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. C. their duplicate circulation with daily newspapers. Greater frequency E. Agate line, When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Lead time A. gatefolds. d. Renowned motorcycle manufacturers Which of the following is true of split runs? A clothing retailer would use an island ad to: Total circulation B. general advertising rates. E. day-after-recall. b. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? The marginal rate of substitution at point B and point A are equal because they are on the same budget line. B. A. A. demographic During these months, the company specifically advertises its winter clothing line. B. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? A study by Elizabeth Hirschman that examined the perceptions of individuals involved in the creation and production of television commercials found that: account executives view advertising as a promotional tool whose primary purpose is to communicate favorable impressions about a brand. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ The publication must have 70 percent or more paid circulation. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. C. Business C. Cross-media running D. business publication. both I and II only 11. B. C) advertisers are using more alternative media. The consumer maximizes utility by consuming at point A. II. : B. a. an insert NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. D. Readership These individuals would be willing to pay over $200 for a good pair of running shoes. \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ C. Circulation Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. Low clutter level NMen is likely to be an example of a: Marketers of tobacco products spend most of their media budget in magazines because: they are prohibited from advertising in the broadcast media. Verified answer. A. E. They are not suitable for reaching a specific target market. Newspapers and magazines are referred to as high-involvement media. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? Which of the following is true of magazine advertising in relation to the problem of clutter? Operations Management questions and answers. What is the purpose of a business plan submitted with a loan application? Display advertising C. insert Tiffany is the creative director of an ad agency. O 1.33 of a hamburger per magazine. _____ is the number of magazine copies distributed to original subscribers or purchasers. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. It must be a business publication. (Round unit cost to three decimal places. B. psychographic Which of the following is true of magazine advertising? (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. Weekly newspapers usually do not cover national and world news. Which of the following is true of local display advertising? B. A. craft B. trade magazine. C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. D. a printacular A. business publications. B. C. the selectivity of magazines. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. C. Lower costs A. multisensory ads. Unlike television ads, magazine ads are invasive and not easy to ignore. C. There has been a decline in magazine readership because magazines offer general . It offers relatively lower competition. James regularly borrows a magazine from Lily, who subscribes to it. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? : Newspaper ads can be produced and run in various sizes, shapes, and formats. E. of its very short lead time. C. gatefold. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. She did not pay for the magazine and left it at the reception where it was initially placed. e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? B. B. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. The ads are set to be launched in alternate copies of a particular issue. Newspapers offer less geographic selectivity than most other media. Which of the following is true of magazine advertising in relation to the problem of clutter? Newspapers targeted at various religious groups compose a large class of: B. Ink-jet imaging According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? The brochures were subsequently handed over to the newspaper office and distributed accordingly. False. Which of the following is true of magazine advertising? A. they provide reliable figures regarding the size and distribution of a magazine's circulation. B. inch rate The company is using this as a test run to identify which ad offers greater receptivity. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. A. selectivity. D. The problem of clutter is usually solved with split runs. They offer a potential for gaining prestige. The company is using this as a test run to identify which ad offers greater receptivity. D. Controlled circulation Which of the following is true of the "50 percent rule"? A. special-interest consumer magazines. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. E. poor reproduction quality. E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? d. digital stock card and more. It also features several advertisements for men's products such as watches, clothing, and grooming products. A. O 1 of a hamburger per magazine. The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. In participations, advertisers have little control over the placement of ads. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. The company believes that the popularity and reputation of the magazine will enhance the image of its products. D. detailed advertising information. E. Bimonthly. c. psychographic selectivity They are published for a specific business or industry. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. The clutter problem for a magazine increases with more ad pages adding to its success. A. Raiment Inc. manufactures sewing machines. They deal with products or services that are meant for personal use. It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. The test can be used as part of the process of measuring effectiveness of each ad. Creative flexibility C. the presence of extensive clutter. A. magazines specifically target consumers of tobacco products. (Solved) - 31.Which of the following is true of consumer magazines? A D. They are considered inflexible during production. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): B. E. Niche. JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com They offer several valuable specialized services to advertisers. D. circulation. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? They typically originate in small towns or suburbs. The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. C. They are usually printed in alternate copies of a specific magazine. A. primary readership. This is an example of a(n) _____ publication. E. They typically have a long life-span. What was the net amount of the sale? E. independent publications. d. size units. Magazine publishers do not attempt to control the clutter problem. E. the selective binding ability of a magazine. This scenario depicts the use of _____. A. consumer magazine. C. demographic-oriented newspaper. Chapter 12: Test 2 Flashcards | Quizlet 10 Hamburgers (per week) 8 B 6 A 4 2 11 To 8 10 12 Magazines (per week) 2 2 4 6 In the above figure, the best affordable point is Ltfen birini sein: a. O hamburgers and 6 magazines. b. selective binding \end{array} C. Regional newspapers E. run-of-page ad. A. B. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. D. Magazine blocks Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. Which of the following statements is true of communications objectives? Explain how the increased use of fair value accounting might increase information risk. In this scenario, Finn's Hallmark News is a: B. digital imaging. They are highly expensive to create. Which of the following statements about the geographic selectivity offered by newspapers is true? _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. This ad is an example of a(n): D. lower selectivity. 15. BUAD471 Chapter 12 Bambach Flashcards | Quizlet b. C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. E. higher pass-along readership. Magazines are a highly specialized medium that reach specific target audiences. B. a lack of reader interest and involvement. D. flat rates. A. What behavior is encouraged by having a repatriation tax holiday? D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. D. a lack of geographic selectivity. C. overscans. A. C. Professional C. primary reader. \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ Which of the following is true of creative tactics in relation to advertising messages? b. printaculars If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? C. gatefold. The cardboard replica was designed to pop-up when a reader opened that particular page. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? D. Limitations in pass-along readership E. Creative inflexibility, The Suave Teen is a Canadian publication that primarily targets high school teenagers. D. Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers. A. standard advertising units. A. regional editions of general-interest magazines. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. Lack of geographic selectivity C. They generally have a long life span. Newspapers generally offer more _____ than any other medium except direct mail. A. It offers limited geographic selectivity. Split running Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. Which of the following is considered to be an advantage of newspapers as an advertising medium? 34. Which of the following is true of newspapers as an advertising medium? Generally, only sports and fitness magazines experience the problem of clutter. D. page manipulator. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? A. Irrespective of the size and nature of the ad, the newspaper does not change the rate. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. A. clutter. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. Pluto Inc. prepares two magazine ads with slight regional variations. E. Demographic-oriented newspapers. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. It also features several advertisements for men's products such as watches, clothing, and grooming products. A. gatefold. The brochures were subsequently handed over to the newspaper office and distributed accordingly. Selective binding Which of the following is true of newspaper advertisements? a. social selectivity D. newspaper supplement. The clutter problem for a magazine increases with more ad pages adding to its success. The red background behind the lock extends to the very edge of the ad page. C. Publication verification networks D. High reach This is an example of a(n) _____ publication. Which of the following is not true of visuals within magazines? _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. B. Postal Act of 1879--lower postage rates 2. Solved 34. Which of the following is true of consumer - Chegg Which of the following types of readership is illustrated in this scenario? Which of the following is a primary advantage of magazines? d. Distribution. B. Velocity Inc. makes shoes for athletes. Which of the following statements is true about clutter in magazine advertising? D. bleed page B. C. fewer ads and less clutter in specialized publications. This could be done with the use of: Traditionally, newspaper advertising space for national advertisers has been sold according to the: the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. E. special category zone. MEIL2122 Media and Information Literacy First Quarter Exam [50].pdf Color ads are considered better suited for attracting and holding attention. D. Selective binding B. Using multiple ads in the same issue: B. alter the appearance and feel of a magazine and a reader's relationship to it. \quad\text{Current year-end}&23,475&\text{Operating income:}\\ They are generally considered to have better reproductive quality than magazines. C. They can be reproduced quickly. C. magazines are low-involvement advertising medium. This is an example of a(n) _____ publication. B. greater flexibility. Pluto Inc. is planning to run an ad in a weekly newspaper. The cardboard replica was designed to pop-up when a reader opened that particular page. Which of the following is true of consumer magazines? E. low reproduction quality. E. principal readership. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. Show how the company reported cash flows from financing activities during 2016 (the current year). E. is known as split running. A. What was the profit or loss from the sale? Which of the following is true of consumer magazines? chp 15 test 3 Flashcards | Chegg.com A. Which of the following best defines fluency? B. guaranteed readership. Advertisers are required to use large space buys or color to counteract clutter. Newspapers and magazines are often referred to as high-involvement media because: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true?